A global automotive company that manages over 400 dealerships across Europe was struggling with data management. Each dealership used different tools and formats for storing customer and vehicle data, making it impossible to consolidate this information into a unified system. As a result, this customer lacked a comprehensive view of customer interactions and vehicle history, hindering operational efficiency and customer experience.
.jpg)
This company partnered with Black Tiger (“BT”) to implement our data solution that centralized and standardized all dealership data. This solution enabled to:
- Collect and organize disparate data from all locations.
- Create a 360° view of each customer, capturing purchase history, dealership interactions, after-sales services, and preferences.
- Develop a 360° view of each vehicle using VINs, allowing full tracking of vehicle history, from purchase to resale.
- Enhanced Customer Experience: Dealers can now access a customer's complete history when they visit any location, leading to seamless interactions and higher customer satisfaction.
- Actionable Insights: The customer identified key trends, such as the positive impact of extended warranties on brand loyalty and customer retention.
- Improved Customer Engagement: Automated reminders for service appointments increased engagement and customer satisfaction.
- Compliance and Data Quality: BT’s solution ensured GDPR compliance while improving database quality, allowing the customer to target customers more effectively.
- Market Strategy: By understanding customer behavior, our client optimized its strategy in a highly competitive motorbike market, focusing on winning over customers from rival brands.
With Black Tiger solution, our customer transformed its fragmented data into a powerful asset, enabling smarter decision-making, better service, and stronger customer loyalty.
Do you want to be one of our Early Adopters?
