Retail
The Challenge
Challenges in Unifying Customer Data
A retail business with 100+ shops and a robust web presence struggled to unify customer data from diverse sources. With 33,000 new customer entries and 120,000 receipts processed daily across physical and online platforms, maintaining an accurate and continuously updated customer repository was challenging. Inconsistent data hindered their ability to target customers effectively and meet marketing expectations.
The Solution
Transforming Customer Data with Black Tiger’s Solution
- Consolidated 38 million customer contacts into a single, reliable repository.
- Processed and reconciled data daily from shops and the web, ensuring accuracy at the individual and household level.
- Leveraged BT’s embedded AI and data quality algorithms to clean and standardize the database.
The Impact
Benefits of Enhanced Data Processing and Marketing
- Faster Data Processing: Query processing time dropped from 5 days to just over an hour.
- Improved Marketing Actions: Reliable data enabled precise targeting, leading to increased sales volumes through upselling, targeted promotions, and efficient after-sales services
- Enhanced Efficiency: Marketers could quickly simulate segmentation and targeting scenarios, optimizing campaigns with limitless flexibility.
With Black Tiger’s solution, the retailer transformed fragmented customer data into a strategic asset, driving operational efficiency and boosting sales through data-driven marketing.
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