Distribution
The Challenge
Challenges in Customer Data and Marketing Effectiveness
A specialized distribution business with 4,000 shops across Europe and a customer base of 18.5 million customers faced challenges in understanding customer behavior and interactions. Fragmented data from millions of transactions and non-standardized inputs hindered the effectiveness of marketing campaigns in an ultra-competitive, low-growth market. Maintaining GDPR compliance added further complexity.
The Solution
Black Tiger’s Solution for Data Integration and GDPR Compliance
Black Tiger’s data solution helped the business by:
- Providing a 360° view of each customer, capturing all interactions including products purchased, loyalty cards, preferred shops, and marketing touchpoints.
- Offering a 360° view of each shop, consolidating receipts, customer lists, and campaign performance.
- Dematerializing all receipts for 4,000 locations to ensure consistent data capture.
- Enabling GDPR-compliant marketing campaign activation with real-time targeting, KPI tracking, and data visualization tools.
The Impact
Key Benefits of Data Integration and Insights
- Enhanced Customer Loyalty: Deep insights into customer habits strengthened relationships and brand loyalty.
- Optimized Marketing: Tailored campaigns increased efficiency and impact, even in a highly competitive market.
- Streamlined Operations: Standardized data across shops improved reporting and decision-making.
By leveraging Black Tiger’s data solution, the company turned data into actionable insights, boosting marketing effectiveness and customer retention.
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