E-Commerce
The Challenge
Data Accuracy Challenges in E-commerce
An e-commerce company serving 1.5 million unique monthly visitors faced challenges with data accuracy throughout the customer journey. Issues such as incorrect addresses, identity verification failures, and payment inconsistencies led to increased operational costs, shopping cart abandonment, fraud, and delivery failures. Ensuring a seamless user experience while managing business risks was critical.
The Solution
Real-Time Data Validation with Black Tiger
BlackTiger’s (“BT”) data integration and quality solution delivered real-time datavalidation and correction, including:
- Automatic recognition and verification of customer input (address, identity, and payment).
- International postal standardisation and validation.
- Dynamic dashboarding for data quality governance and auditing.
- Easyintegration via APIs for seamless operations
The Impact
Key Benefits of Improved Data Quality
- Reduced Costs: Customer service costs decreased due to improved data quality and fewer errors.
- Fraud Prevention: Significant reduction in fraudulent activities, safeguarding revenue.
- Enhanced Customer Experience: Reliable data ensured smooth operations, reducing non-delivery and shopping cart abandonment
- Optimized Operations: Improved customer base quality and efficient order processing.
With Black Tiger’s platform, the e-commerce business improved operational efficiency, mitigated risks, and enhanced its customer experience, driving higher profitability.
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