Healthcare
The Challenge
Data Quality Challenges in Healthcare Database Management
The customer, a leading European healthcare company, faced significant challenges with data quality across its customer and prospect databases in France. Information collected from their website, over 100 points of sale (POS), and call centers often included duplicates or inaccuracies in emails, phone numbers, and postal addresses.
The Solution
Improved Data Quality and Integration with Black Tiger’s Solution
With BlackTiger’s (“BT”) advanced data integration and quality solution, our customer:
- Centralized and standardized data from its website, POS, and existing databases
- Deduplicated records to ensure each customer was represented uniquely.
- Enhanced the quality of its email, phone, and postal address data for marketing campaigns.
The Impact
Key Impacts of Data Quality Improvement
- Improved Marketing Efficiency: Enabled marketing teams to rely on accurate, high-quality data for outreach efforts.
- Streamlined Operations: Customers no longer had to provide the same information multiple times, enhancing their experience.
- Trust in Data: IT teams ensured data integrity, while marketing teams gained confidence in their campaign effectiveness.
- Cost Savings: Reduced duplicates and removed outdated information, minimizing waste in email and postal campaigns leading to €40K+ of savings.
By leveraging Black Tiger's solution, our customer transformed its fragmented and unreliable data into a streamlined, actionable resource, saving operational costs and improving customer satisfaction.
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