USE-CASE LEAD GENERATION
and quickly develop your customer base?
CUSTOMER EXPECTATIONS
For the launch of a new motorbike model on the European market, generate qualified leads with the objective of booking a test drive.
"I need to achieve the sales goal for this new model of motorcycle. Booking the test ride is the surest way to generate a purchase. So lead generation is critical to achieving my sales goal."
"Targeting the right people in terms of income level, social category, household makeup, location with a message sent at the right time, via the right media is critical to the success of our lead generation operation."
FINAL CLIENT OBJECTIVE
To rapidly generate a volume of turnover, in line with the objectives set, to increase the brand's market share and position it as a key player in the motorbike segment.
KEY FIGURES FRANCE
contacts
million vehicles on the road
potential customers
THE MASTER DATA PLATFORM
BLACK TIGER
PROSPECT
Process data from different databases to build a prospect base that meets the persona criteria.
TARGET
Improve omnichannel conversions throughout the lead generation process by sending the right message at the right time.
PILOT
Thanks to the 360° customer view and the matching ID, steer the lead generation activity continuously and in real time.
KNOWLEDGE
Building a long-term relationship through a perfect knowledge of the customer, of all his points of contact with the brand.
NOTORIETY
Develop brand awareness through targeted campaigns on the display network and social networks.
COMMITMENT
Accelerate engagement with a customised eDM flow, search campaign implementation.
CONVERSION
Customised landing pages, Google Ads retargeting, social networks to optimise conversion.
Interested in generating qualified leads?
ALL OUR USE-CASES
Follow us on social networks
The privacy policy conditions of these networks may apply
