USE-CASE LEAD GENERATION
and quickly develop your customer base?
For the launch of a new motorbike model on the European market, generate qualified leads with the objective of booking a test drive.
"I need to achieve the sales goal for this new model of motorcycle. Booking the test ride is the surest way to generate a purchase. So lead generation is critical to achieving my sales goal."
"Targeting the right people in terms of income level, social category, household makeup, location with a message sent at the right time, via the right media is critical to the success of our lead generation operation."
FINAL CLIENT OBJECTIVE
To rapidly generate a volume of turnover, in line with the objectives set, to increase the brand's market share and position it as a key player in the motorbike segment.
KEY FIGURES FRANCE
million vehicles on the road
THE MASTER DATA PLATFORM
Process data from different databases to build a prospect base that meets the persona criteria.
Improve omnichannel conversions throughout the lead generation process by sending the right message at the right time.
Thanks to the 360° customer view and the matching ID, steer the lead generation activity continuously and in real time.
Building a long-term relationship through a perfect knowledge of the customer, of all his points of contact with the brand.
Develop brand awareness through targeted campaigns on the display network and social networks.
Accelerate engagement with a customised eDM flow, search campaign implementation.
Customised landing pages, Google Ads retargeting, social networks to optimise conversion.
Interested in generating qualified leads?
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