USE-CASE AUTOMOTIVE
CUSTOMER EXPECTATIONS
Knowing all the points of contact the customer has with the brand: products purchased, dealerships visited, repairs carried out, etc.
Track the entire life cycle of the vehicle: date of resale of the vehicle, tracking of owners, workshop visits, etc.
Manage marketing and sales campaigns on behalf of dealers at local and national level
Ensuring the GDPR compliance of all campaigns carried out with clients and prospects
"When the customer comes into my dealership, I want to know everything immediately: which motorcycle/car he owns, which times he has been to the workshop, the repairs carried out, on what date and for how much."
"I want to offer targeted operations to my customers. To do this, I need to know their vehicle, but also the one they have had before, the frequency of maintenance and the accessories they have purchased. All this is essential for me."
FINAL CLIENT OBJECTIVE
In an ultra-competitive, low-growth market, the objective is to win market share from competitors and to retain customers through a very good knowledge of their relationship with the brand
KEY FIGURES
vehicles
contacts
dealerships
THE MASTER DATA PLATFORM
BLACK TIGER
Ingestion of non-standardised flows from 400 different dealerships
Dematerialisation of all receipts and invoices for all the brand's customers
360° view of the customer with all points of interaction with the brand
360° view of the vehicle with all owners, all workshop passages
Activation of marketing campaigns at national and local level
RELIABLE RESULTS FOR THE BUSINESS
360° product view
All the owners of a vehicle, the dates of resale, of workshop visits, all the contact points of the vehicle accessible in 1 click.
360° customer view
Previous brand purchased, amount of repairs, workshop visits, all points of contact between the customer and the brand accessible in one click.
Effective customer relations
Targeted campaigns, adapted promotional operations in prospecting and customer management.
GDPR compliance guaranteed
Online GDPR risk calculation, right to be forgotten, right to rectify, secure data storage for ongoing compliance.
Would you like to have a 360° customer view AND a 360° product view at the same time?
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