+33 1 46 12 27 03 contact@blacktiger.tech

USE-CASE SPECIALISED DISTRIBUTION

Exhaustive knowledge of my customers and mastery of my business environment to establish a strong relationship and brand loyalty

CUSTOMER EXPECTATIONS

Knowing all the points of contact the customer has with the brand: products purchased, loyalty card, favourite shop, marketing campaigns received, etc.

Manage marketing actions on behalf of the shops at local and international level

Ensure GDPR compliance of all actions carried out with clients

"We need to have an excellent 360° view of our customer. Indeed, customer knowledge is the first step for effective marketing activations done at the right time with the right message." 

Axel T.

Marketing Director Europe

" GDPR compliance is a major issue in our group. The long-term relationship of trust with our customers starts with respecting their choices in their relationship with our brand." 

Julien P.

Customer Experience Manager

FINAL CLIENT OBJECTIVE

In an ultra-competitive, low-growth market, reinforce the effectiveness of marketing campaigns through a perfect knowledge of customers' consumption habits

KEY FIGURES

million customers in Europe

shops in Europe

million products

million tickets

The MASTER DATA PLATFORM
BLACK TIGER

Integration of non-standardised flows from
4,000 shops

Dematerialisation of all receipts of all the company's customers

IN THE SERVICE OF CUSTOMER RELATIONS

360° view of the customer with all points of interaction with the brand

 

360° view of the shop with all shop receipts, customer list, catchment area, shop marketing campaigns

Consolidation at home to optimise the impact of marketing campaigns

Activation of marketing campaigns: targeting, counting, GDPR impact, KPI, dataviz

Continuous GDPR compliance for the business

Ready to improve your customer knowledge?

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