USE-CASE SPECIALISED DISTRIBUTION
Exhaustive knowledge of my customers and mastery of my business environment to establish a strong relationship and brand loyalty
CUSTOMER EXPECTATIONS
Knowing all the points of contact the customer has with the brand: products purchased, loyalty card, favourite shop, marketing campaigns received, etc.
Manage marketing actions on behalf of the shops at local and international level
Ensure GDPR compliance of all actions carried out with clients
"We need to have an excellent 360° view of our customer. Indeed, customer knowledge is the first step for effective marketing activations done at the right time with the right message. "
"RGPD compliance is a major issue in our group. The long-term relationship of trust with our customers starts with respecting their choices in their relationship with our brand. "
FINAL CLIENT OBJECTIVE
In an ultra-competitive, low-growth market, reinforce the effectiveness of marketing campaigns through a perfect knowledge of customers' consumption habits
KEY FIGURES
million customers in Europe
shops in Europe
million products
million tickets
The MASTER DATA PLATFORM
BLACK TIGER
Integration of non-standardised flows from
4,000 shops
Dematerialisation of all receipts of all the company's customers
IN THE SERVICE OF CUSTOMER RELATIONS
360° view of the customer with all points of interaction with the brand
360° view of the shop with all shop receipts, customer list, catchment area, shop marketing campaigns
Consolidation at home to optimise the impact of marketing campaigns
Activation of marketing campaigns: targeting, counting, GDPR impact, KPI, dataviz
Continuous GDPR compliance for the business
Ready to improve your customer knowledge?
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