+33 1 46 12 27 03 contact@blacktiger.tech

USE-CASE RETAIL

How to unify web shop and physical shop flows to work with reliable data?

CUSTOMER EXPECTATIONS

A reliable, continuously updated customer repository, whether the customer data comes from shops or websites, with consolidation at the individual and household level.

Prompt targeting and segmentation simulations on the customer database very quickly, whatever the data processed, to meet the expectations of marketing teams.

"I don't really trust the data in my customer base. I have too many duplicate customers, not to mention households. I would like to be sure of the quality of my customer base.

Mélanie D.

Marketing Director

"With processing times of more than 5 days on average for a request, meeting the expectations of the marketing team in a timely manner is difficult.

Patrice L.

Data Manager

FINAL CLIENT OBJECTIVE

Increase sales volumes through targeted marketing actions with reliable data as close as possible to customer expectations (store/web upsell, targeted promotions, efficient after-sales service, etc.) regardless of the data source, web or shop.

KEY FIGURES

million contacts recorded

customer contacts entered every day in shops and on websites

receipts and order forms issued daily in shops and on websites

shops

THE MASTER DATA PLATFORM
BLACK TIGER

Ingesting the customer repository of 38 million contacts

Daily intake of 33,000 contacts and the 120,000 receipts captured in shops and on websites

Processing algorithms and artificial intelligence of the Data Quality Black Tiger natively embedded

Restitution of consolidated data, continuously updated in the unique customer repository

RELIABLE RESULTS FOR THE BUSINESS

- Reconciliation of web and shop flows
from the customer base of 38 million contacts -

million unique individuals identified

million unique households identified

CONSIDERABLY SHORTER PROCESSING TIMES

Initially 5 days processing time per request

Maximum query processing time for the entire database with the Black Tiger platform

Fast processing times

Fast extractions for limitless simulations

A reliable customer base

To work on clean, reliable shop and web data to optimise marketing actions

Increase in sales

Increase in sales volume through better targeting of customers with continuous reliable data

Ready to unify your web and shop flows?

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